Hyundai Motor Group Reveals New Art Cars at the ASEAN Summit to support Busan’s Bid for the 2030 World Expo
- For the ASEAN Summit, Hyundai Motor Group worked with a high-profile K-graffiti artist to create 23 art cars wrapped with Busan symbols and the slogan ‘BUSAN is Ready’
- Wrapped IONIQ 5, IONIQ 6, and other models are driving around the summit area and major attractions, promoting Busan as a candidate to host the 2030 World Expo
- Screened promotional videos at airports and on billboards in major areas of Jakarta to emphasize Busan’s commitment to hosting the Expo
- The Group is committed to supporting Busan’s bid for Expo host city
To create 23 art cars for the ASEAN Summit, the Group collaborated with a leading Korean graffiti artist known as ‘JAY FLOW,’ who has been artistically active in Korea and abroad since the 2000s and has contributed to the globalization of what is called ‘K-graffiti’.
The art cars are wrapped in the writer’s bright, cheerful graffiti design on the front and sides of the vehicles with images and symbols representing Busan, such as the Gwangan Bridge and seagulls, along with the slogan ‘BUSAN is Ready’ to attract visitors to the city.
- For the ASEAN Summit, Hyundai Motor Group worked with a high-profile K-graffiti artist to create 23 art cars wrapped with Busan symbols and the slogan ‘BUSAN is Ready’
- Wrapped IONIQ 5, IONIQ 6, and other models are driving around the summit area and major attractions, promoting Busan as a candidate to host the 2030 World Expo
- Screened promotional videos at airports and on billboards in major areas of Jakarta to emphasize Busan’s commitment to hosting the Expo
- The Group is committed to supporting Busan's bid for Expo host city
To create 23 art cars for the ASEAN Summit, the Group collaborated with a leading Korean graffiti artist known as ‘JAY FLOW,’ who has been artistically active in Korea and abroad since the 2000s and has contributed to the globalization of what is called ‘K-graffiti’.
The art cars are wrapped in the writer’s bright, cheerful graffiti design on the front and sides of the vehicles with images and symbols representing Busan, such as the Gwangan Bridge and seagulls, along with the slogan ‘BUSAN is Ready’ to attract visitors to the city.